Re-imagining TV for a nation

The DR TV app for the Apple TV is propelling national Danish television into the future. Our cultural heritage is in good hands as you swipe through a playful experience where curated meets live & on-demand content all wrapped in a beautifully simple interface.

We built this groundbreaking native tvOS app which has been critically acclaimed (and widely copied) for it’s subtle additions to the tvOS platform. Things like livestreams playing on focus, slowly moving background images and animating data all adds to a sense of immersion.

Northplay covered the entire process of developing the DR TV app, including concept development, UI design, development and continued updates.